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The Effectiveness of Health Promotion Media (Leaflets) in Changes in Knowledge and Attitudes of Pregnant Women About Early Breastfeeding Initiation (IMD) and Exclusive ASI in Padangsidimpuan Selatan District, Padangsidimpuan City in 2010

Introduction

High infant mortality rates are a serious problem in various regions, including in the city of Padangsidimpuan. One of the efforts to reduce this number is to promote early breastfeeding initiation (IMD) and exclusive breastfeeding. However, based on a preliminary survey, exclusive breastfeeding coverage in the city of Padangsidimpuan was recorded very low, which is 0%. Health promotion media that have been designed and distributed by the Ministry of Health have not been effective in changing mother's behavior.

The Importance of Early Breastfeeding Initiation (IMD) and Exclusive Breastfeeding

Early breastfeeding initiation (IMD) and exclusive breastfeeding are crucial for the health and well-being of infants. IMD refers to the practice of starting breastfeeding within the first hour of birth, while exclusive breastfeeding means that the infant receives only breast milk without any additional foods or liquids. The World Health Organization (WHO) recommends exclusive breastfeeding for the first six months of life, as it provides optimal nutrition and helps to prevent infections and diseases.

The Role of Health Promotion Media in Changing Behavior

Health promotion media, such as leaflets, play a crucial role in changing behavior and promoting healthy practices among pregnant women. Leaflets are an effective medium for disseminating information and promoting behavior change, as they are easy to understand, easy to carry, and can be accessed at any time. In addition, leaflets can be personalized with information relevant to the needs of the local community.

Methodology

This study used an experimental quasi design by involving 80 trimester 3 pregnant women divided into two groups randomly: the treatment group (given a leaflet) and the control group (not given a leaflet). Both of these groups have the same level of education. The results showed that the health promotion media in the form of leaflets proved effective in increasing the knowledge score and attitude of pregnant women about IMD and exclusive breastfeeding in Padangsidimpuan Selatan District. This is evidenced by the value of P = 0,000 obtained from the T-Test test. That is, there is a significant difference between the knowledge score and the attitude of pregnant women in the treatment group and the control group.

The Effectiveness of Leaflets in Increasing Knowledge and Attitude

The results of this study provide strong evidence of the importance of the use of leaflets as a medium of health promotion to increase the knowledge and attitude of pregnant women about IMD and exclusive breastfeeding. Leaflets have several advantages as a medium of health promotion, such as easy to understand, easy to carry, and can be accessed at any time. In addition, leaflets can be personalized with information relevant to the needs of the local community.

The Need for the Right Strategy

Although leaflets proved effective, the success of the health promotion program not only depends on the media used, but also on the right implementation strategy. Important for:

Adjusting leaflet content: Leaflet content must be arranged in an interesting manner and easily understood by the target audience, namely pregnant women. The use of simple language, interesting images, and concise and relevant information will increase the effectiveness of leaflets.
Conduct socialization and training: So that leaflets are useful, it is important to conduct socialization and training to health workers about the use and delivery of information in leaflets. Health workers need to understand the contents of the leaflet and how to convey the information to pregnant women effectively.
Utilizing other media: The use of leaflets can be combined with other health promotion media, such as lectures, counseling, and social media, to increase program effectiveness.

Recommendation

Based on the results of this study, several recommendations can be given to the Head of the Padangsidimpuan City Health Office, namely:

Utilizing leaflets in developing health promotion strategies: Leaflets can be an effective medium in developing health promotion strategies that are in accordance with the needs of the local community.
Collaborating with communication experts and media: To improve the quality of leaflets, it is important to involve communication experts and media in the process of planning, manufacturing, and spreading leaflets.
Mobilizing health workers: Health workers have an important role in distributing and conveying information in leaflets to pregnant women. It is important to mobilize health workers to actively promote IMD and exclusive breastfeeding by using leaflets as a medium.

Conclusion

This study shows that the use of leaflets as a medium of health promotion has been proven to be effective in increasing the knowledge and attitude of pregnant women about IMD and exclusive breastfeeding in Padangsidimpuan Selatan District. With the right strategy, leaflets can be an effective tool to increase the scope of IMD and exclusive breastfeeding in the city of Padangsidimpuan.
Frequently Asked Questions (FAQs) About the Effectiveness of Health Promotion Media (Leaflets) in Changes in Knowledge and Attitudes of Pregnant Women About Early Breastfeeding Initiation (IMD) and Exclusive ASI in Padangsidimpuan Selatan District, Padangsidimpuan City in 2010

Q: What is the main objective of this study?

A: The main objective of this study is to analyze the effectiveness of health promotion media in the form of leaflets in increasing the knowledge and attitudes of pregnant women about early breastfeeding initiation (IMD) and exclusive breastfeeding in Padangsidimpuan Selatan District, Padangsidimpuan City in 2010.

Q: What is the significance of early breastfeeding initiation (IMD) and exclusive breastfeeding?

A: Early breastfeeding initiation (IMD) and exclusive breastfeeding are crucial for the health and well-being of infants. IMD refers to the practice of starting breastfeeding within the first hour of birth, while exclusive breastfeeding means that the infant receives only breast milk without any additional foods or liquids.

Q: What is the role of health promotion media in changing behavior?

A: Health promotion media, such as leaflets, play a crucial role in changing behavior and promoting healthy practices among pregnant women. Leaflets are an effective medium for disseminating information and promoting behavior change, as they are easy to understand, easy to carry, and can be accessed at any time.

Q: What are the advantages of using leaflets as a medium of health promotion?

A: Leaflets have several advantages as a medium of health promotion, such as easy to understand, easy to carry, and can be accessed at any time. In addition, leaflets can be personalized with information relevant to the needs of the local community.

Q: What is the importance of adjusting leaflet content?

A: Leaflet content must be arranged in an interesting manner and easily understood by the target audience, namely pregnant women. The use of simple language, interesting images, and concise and relevant information will increase the effectiveness of leaflets.

Q: What is the role of health workers in promoting IMD and exclusive breastfeeding?

A: Health workers have an important role in distributing and conveying information in leaflets to pregnant women. It is essential to mobilize health workers to actively promote IMD and exclusive breastfeeding by using leaflets as a medium.

Q: What are the recommendations for the Head of the Padangsidimpuan City Health Office?

A: Based on the results of this study, several recommendations can be given to the Head of the Padangsidimpuan City Health Office, namely:

Utilizing leaflets in developing health promotion strategies: Leaflets can be an effective medium in developing health promotion strategies that are in accordance with the needs of the local community.
Collaborating with communication experts and media: To improve the quality of leaflets, it is essential to involve communication experts and media in the process of planning, manufacturing, and spreading leaflets.
Mobilizing health workers: Health workers have an important role in distributing and conveying information in leaflets to pregnant women. It is essential to mobilize health workers to actively promote IMD and exclusive breastfeeding by using leaflets as a medium.

Q: What are the implications of this study for future research?

A: This study provides strong evidence of the importance of the use of leaflets as a medium of health promotion to increase the knowledge and attitude of pregnant women about IMD and exclusive breastfeeding. Future research can build on this study by exploring the effectiveness of other health promotion media, such as social media and mobile apps, in promoting healthy practices among pregnant women.

Q: What are the limitations of this study?

A: This study has several limitations, including the small sample size and the limited scope of the study. Future research can address these limitations by conducting larger-scale studies and exploring the effectiveness of health promotion media in different contexts.